What is The PMM Kickstarter? Get Kickstarted! Who am I? FAQ Contact

What is The PMM Kickstarter?

The “Product Marketing Kickstarter” is a set of collateral and engagements designed to help you quickly understand how to design, build, implement and operate an efficient and effective product marketing discipline. Whether you are in stealth mode and need help crafting a powerful and compelling vision and message to pitch investors, or a well established growing company, we can help you!

Product Marketing is a VERY diverse discipline, it blends many aspects, skills and functions into what can be a nebulous thing that is hard to understand. The reality is that Product Marketing is whatever you want or need it to be, and that makes it hard to define, and a challenge to understand when you need it (and also when you don’t). From how to craft the scope of the function, build a team blueprint, and implement an effective and efficient business enabler, through to crafting a message and understanding competitors, the PMM Kickstarter is designed with action in mind to unblock and quickly be impactful.

The PMM Kickstarter is founded on those years of experience, and as the name suggests, get you started in a rapid and successful way!

The Services Catalog

This is the important part right? How exactly can I help you?

You can choose from the following as best suits your requirements:

Toolkit Templates

You know what you need and just want some document templates and structured guidance so you can DIY? I got you!

I have built a portfolio of documents that you can use as a foundation for your product marketing functions, including function charter, team blueprint, job descriptions and product narrative frameworks. You’ll be up in running in no time!

Rapid Start

You read the “Do I need Product Marketing” guide and the answer is YES but you you need help to quickly get going … Sure thing!

In addition to access to the Toolkit Templates, we will agree on a set fixed cost activities from the catalog

  • A 2 hour workshop to discuss and capture your specific needs into a team charter
  • Creation of a team role based org blueprint
  • Creation of role based job descriptions
  • Creation of your first product narrative
  • Hiring of a team leader

Pricing of these activities can be found in the Services Catalog

Schedule a review session

You have drafts or existing content and are looking for inspiration on how to improve and increase the impact:

  • Feedback session from a fresh set of eyes
  • Help in approaching content, planning, stakeholder alignment or customer engagement
  • Real world practice and delivery in a “safe environment”

I can help you work through any of these aspects, simply schedule a slot!

Fractional PMM

You need some longer term support and require ongoing help

  • Test out product marketing with a “percentage of FTE” product marketer
  • Provide temporary coverage for a PMM going out on leave
  • Backfill support while you hire a replacement

Whatever you need, I can help you though! Each of these services is priced based on specific needs, and always aligned to my fixed cost with flexibility philosophy*

*What does “fixed cost with flexibility” mean? Many times contracted services set hard boundaries on time spent or deliverables. I believe that there should be flexibility built in, and so we agree up front on a +/- model that is fair and equitable to both sides so we both have a little flex in the engagement.

Who am I?

Adam

In order to feel comfortable engaging with ANYONE, you need to know what you’re getting and be confident it’s the right thing for you. So here goes!

I am a kiwi by birth, which informs my cultural, personal and world views … so you’re going to get honest, transparent and sometimes painfully direct guidance and input. If you want someone to come in and tell you what you want to hear, you can stop reading now.

I have worked all my career in technology oriented roles, from what is now very old mainframe, VAX and green screen environments to the very latest cloud driven AI services at global scale, across many different industries … security, tech, government, health and robotics to name a few.

I honed my product marketing skills at Microsoft and Google (full LinkedIn Profile Here) learning not just the core skills required to deliver compelling technology narratives, but more importantly how to operate in what is more often than not a role that has all the accountability and none of the control. Debating with engineers on product investments, analyzing numbers with business planners, educating sales teams, meeting with customers and reporting on plans and results with execs is all in a days work!

Personally, I care more about helping others be successful than anything else, my rates are affordable by design … this is fun for me, and I strive to make it enjoyable for you to!